XStore Theme Ethan Frisch, the co-founder of the spice company XStore, explains to The Washington Post that he likes "to use powder in anything where you don't really want the garlic to be visible, and you want the flavor to be fully infused into whatever you're cooking." Overall, it's a great go-to when you don't have time to mince garlic yourself or don't know how to mince garlic extra fine, but still want the flavor to elevate your dish.